Your Meta Ads are leaking
profit.
As your Meta Ads consultant, I help businesses fix profit-leaking Meta Ads campaigns through hands-on, one-on-one work — not agency overhead. Most businesses don’t fail at Facebook Ads or Instagram Ads because of effort — they fail because the system behind the ads isn’t built to scale profitably. You know your business better than anyone. I’ll help you see clearly what the ad side is showing us, for free.
Free, no-obligation audit — takes 30 minutes
Sound familiar?
Most common problems I fix:
- ✗Spending on ads but not seeing real sales
- ✗ROAS collapses every time you scale budget
- ✗10+ ads running, no idea which drives revenue
- ✗Targeting feels off — Meta isn’t learning
- ✗Agency gave reports but no real improvement
🎯 Currently managing live Meta Ads accounts for businesses across multiple industries. See real, verified results →
Meta Ads don’t fail randomly.
They fail when strategy, targeting, and systems aren’t aligned — but here’s what most businesses miss: running ads doesn’t just generate customers, it exposes exactly where the business is leaking. Sometimes that’s the ads. Often, it’s what happens after the click.
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Wrong audience signal
If your pixel is misconfigured or your ICP is vague, you’re paying Meta to find the wrong people every day.
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Broken conversion flow
A 2% conversion rate means 98 out of 100 people you paid to reach just walked away without buying.
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Scaling kills ROAS
What works at a smaller budget often breaks the moment you scale it up. ROAS collapses without a proper Facebook Ads scaling structure.
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No attribution clarity
You can’t answer “which ad drove which sale” — so every decision is a guess.
And sometimes the ads are working exactly as they should. If leads are qualified but the offer, follow-up, or fulfillment can’t keep up, that’s not a Meta Ads problem — it’s a business problem the ads just made visible.
The 3P Conversion System
A structured, repeatable framework built on Meta’s own best practices. No guesswork — every action follows a clear sequence.
I audit your campaigns, pixel, targeting, and funnel to find exactly where money is wasted — before changing a single setting.
I define your Ideal Customer Profile so Meta’s algorithm delivers your ads to real buyers. Precision targeting is the difference between 1x and 3x+ ROAS.
I build a scalable campaign structure — creative testing, budget scaling rules, and clear reporting — so results improve over time.
Who this is for
Built for e-commerce and service businesses already spending consistently on Meta Ads, who want a second set of eyes from someone who does this full-time — not a template or a generic checklist.
Who this isn’t for
If you haven’t started running Meta Ads yet or don’t have a consistent monthly budget in place, the free audit won’t have live account data to review yet. The Strategy page below walks through the same framework without needing an existing account.
Your Meta Ads Consultant — Certified. Methodical. Honest.
I’m Paul Lopez — a Meta Official Partner Certified Media Buyer & Ads Strategist, focused on building Meta Ad systems that generate profitable, scalable revenue for e-commerce brands and service businesses.
I work with a deliberately limited number of accounts at a time, which means you get my full, undivided attention — not a junior account manager juggling twenty clients.
My approach is built entirely on Meta’s own frameworks — not outdated tactics or guesswork. I stay current on algorithm updates, targeting tools, and best practices through Meta’s Official Partner Program.
Your free audit delivers real clarity.
Not a sales pitch. A clear, specific look at what’s working, what’s not, and what to prioritise next — in 30 minutes.
I review your actual Meta Ads account — campaign structure, ad spend, audience overlap, pixel events, and Facebook Ads creative performance.
I’ll identify specific wasted ad spend — duplicate audiences, underperforming ads, pixel misconfigurations — with clear reasons, not vague observations.
You leave with 3–5 ranked action items — highest-impact changes, whether we work together or not.
Questions I get asked every week.
The training covered media buying, marketing strategy, consumer psychology, funnel design, and ROAS optimisation. I bring the full business picture to your ad account — not just someone who knows how to press buttons in Ads Manager.
I also have a real, verified result you can check yourself — see the Switik Garage case study. The free audit itself is zero-risk: you leave with a specific action plan whether we work together or not.
Book your free
30-minute audit.
In 30 minutes I’ll walk you through exactly where your ad budget is going, and we’ll build a ranked list of fixes together. Most people leave the call having already spotted thousands in wasted spend.
Claim Your Free Audit →Meta Official Partner Certified — Media Buyer & Ads Strategist