53 leads at ₱40.68 each
for a brand-new shop in Cebu.
These are the full Meta Ads ROAS results from a structured, phased Meta Ads rollout that took Switik Garage from zero brand recognition to a repeatable booking pipeline — with every number pulled straight from Ads Manager.
A new shop with zero track record.
Switik Garage launched in late 2025 offering Preventive Maintenance Service (PMS) for motorcycles and scooters in Talisay, Cebu — the kind of recurring, trust-dependent service that commuters and riders only book from a shop they actually believe in. No existing customer base, no brand recognition, no prior ad history to learn from.
Run through the 3P Conversion System.
Four campaigns, phased deliberately — awareness and engagement run in parallel first to build a signal, then leads, then sales, each phase built on what the previous one proved actually works.
Pinpoint — Awareness & Engagement
Mar 6 – Mar 31, 2026. Two campaigns run in parallel to confirm local demand before spending further down the funnel: a Page Visit campaign and a Messenger engagement campaign.
353 Facebook Page visits at ₱1.17 each · ₱412.98 spend · 7,675 accounts reached · 11.63% CTR, ₱35.33 CPM
365 messaging conversations started at ₱4.29 each · ₱1,566.13 spend · 22,051 accounts reached
Profile — Lead Generation
Apr 10 – Apr 20, 2026 (10 days). Spend shifted to Instant Forms lead gen, built directly on what the Engagement phase showed about what actually gets a response.
53 website leads at ₱40.68 each · ₱2,156.08 spend · 30,377 accounts reached, 64,566 impressions · 8.47% CTR, ₱0.39 CPC
Profit — Sales Conversion
May 9 – Jun 8, 2026 (30 days). Budget moved to a direct-purchase Messenger campaign — the account’s largest spend window, built on the signal from the two phases before it.
27 purchases at ₱408.86 each · ₱11,039.21 spend · 134,815 accounts reached, 361,301 impressions · 5.73% CTR, ₱0.53 CPC, ₱30.55 CPM
Cost efficiency improved at every phase.
Each phase used the data from the one before it — not a cold launch guess. The Awareness phase found the audience; Engagement confirmed which offer angle got a real response; Leads and Sales scaled spend behind what was already proven to work. Total verified spend across all four campaigns: ₱15,174.40 — generating approximately ₱47,292 in gross sales.
- →Same 3P Conversion System applied to every account — not improvised per client
- →Video creative (“SET1 Vid”) consistently outperformed for direct purchases
- →Messaging-led engagement remained the most cost-efficient phase throughout, under ₱5 per result
- →No guesswork between phases — each campaign’s targeting and creative built on verified signal from the last
These Meta Ads ROAS results reflect one account, managed under one methodology — the same 3P Conversion System applied to every client. What worked for Switik Garage won’t look identical for another business, since starting point, budget, and market all differ. What stays consistent is the process: test cheap, find the signal, then shift budget and objective toward the phase that’s actually converting.