Not just claims.
Here’s the thinking behind my work.
This page lays out my full Meta Ads strategy so you don’t have to take my word for anything. I’m actively looking for businesses to help. What I can show you is my certification, a real verified client result, the exact framework I use on every Facebook Ads and Instagram Ads account, and how I approach paid social from strategy to execution.
Meta Official Partner Certified.
What this means for your campaigns
This isn’t a certification you get by passing a test. The Meta Official Partner program brought together industry experts and practitioners who have run Meta Ads, Facebook Ads, and Instagram Ads across different niches at a high level — and trained us directly on their best practices, proven frameworks, and real-world strategies.
I was trained by people who have actually scaled campaigns, not just written about them. That means the methodology I apply to your account is built on what genuinely works in practice — not textbook theory.
I hold certification as a Certified Meta Media Buyer — but the program went far beyond running ads. The training covered the full picture of what it actually takes to grow a business profitably: marketing strategy, pricing strategy, ROI optimisation, consumer psychology, buyer behaviour, funnel design, offer positioning, and more. Meta Ads is the vehicle — understanding the entire business system behind it is what separates campaigns that scale from ones that just spend.
- ✓Campaign structure, bidding, and budget optimisation
- ✓Pixel setup, custom conversions, and attribution
- ✓Audience targeting — ICP, lookalikes, retargeting
- ✓Creative best practices for Meta’s current Facebook Ads and Instagram Ads algorithm
- ✓Scaling strategy and campaign lifecycle management
- ✓Meta Advantage+ features and automation tools
The 3P Conversion System — in detail.
Here’s exactly what I do on every account. No vague “we optimise your campaigns” language — these are the specific actions behind each step.
Pinpoint — The Account Audit
Before changing anything I understand what’s happening in your Meta Ads account. Pixel health, campaign structure, audience overlap, creative performance, ad spend distribution, and funnel alignment — all reviewed systematically. Sometimes this reveals the ad account itself is the problem. Just as often, it reveals the account is working fine — and the real bottleneck is what happens after the lead comes in, like an under-trained sales process or limited fulfillment capacity. Either way, you’ll know exactly where to focus next.
Profile — ICP & Targeting Rebuild
I work with you to define your Ideal Customer Profile, then rebuild your Facebook Ads targeting architecture: custom audiences, lookalikes, exclusions, and retargeting windows. Precision targeting is the single biggest lever for improving ROAS on Meta Ads — and it starts with knowing exactly who buys from you.
Profit — Campaign Build & Scaling System
I build a 3-tier Facebook Ads and Instagram Ads campaign structure with clear budget rules, creative rotation schedules, and performance triggers — so scaling your paid social spend is systematic, not a gamble. Plus a simple ROAS and ad spend dashboard so you always know what’s working and what to cut.
Every free audit covers all of this.
The actual checklist I work through on every Meta Ads, Facebook Ads, and Instagram Ads audit call. Nothing skipped, nothing vague — every item directly impacts your ROAS or ad spend efficiency.
- →Pixel installation and firing
- →Duplicate conversion events
- →Custom conversion setup
- →Attribution window settings
- →Campaign objective alignment
- →Ad set count and overlap
- →Budget distribution logic
- →Bidding strategy fit
- →ICP alignment check
- →Interest targeting quality
- →Custom audience health
- →Exclusion layers
- →CTR vs conversion rate gap
- →Ad fatigue indicators
- →Hook rate analysis
- →Creative-audience alignment
- →CPM by audience and placement
- →CPC vs benchmark
- →Wasted spend identification
- →Budget cannibalisation
- →Ad-to-landing page match
- →Offer clarity and friction
- →Checkout abandonment
- →Retargeting coverage gaps
What fixing these Facebook Ads and Meta Ads issues can achieve.
“Brand at $10K/month, 1.2x ROAS, 8 overlapping ad sets, misconfigured pixel.”
Potential ROAS after pixel fix and ICP targeting
*Industry estimate. Not a guarantee.
“Coaching business with broad targeting, no ICP, no lead pre-qualification.”
Potential drop in cost per qualified lead
*Industry estimate. Not a guarantee.
“Brand stuck at $10K — ROAS collapses every time they scale.”
Potential budget scale with proper 3-tier structure
*Industry estimate. Not a guarantee.
Looking for businesses
ready to scale.
I take on a deliberately limited number of accounts so every client gets my complete, undivided focus — not a junior account manager working off a template.
- →Direct access to me, not a junior account manager
- →Meta Official Partner Certified — Media Buyer & Ads Strategist on every campaign
- →A real, verified result you can check — see the Switik Garage case study
- →Run a roofing or contracting business? See how this system applies to contractors
- →Start with the free audit — zero commitment required
I’ll review your Meta Ads account live, identify wasted spend, and give you a prioritised action plan — no obligation after.
Book Your Free Audit →Meta Official Partner Certified · No hard sell
What working together actually looks like
Week one starts with the account audit and ICP workshop — no changes made yet, just diagnosis. Weeks two through four are the rebuild: new targeting architecture, creative testing, and the first real optimization pass based on what the audit found. After that, it settles into an ongoing cadence — regular reporting, continuous testing, and adjustments as the account’s data builds up. Results vary by business, starting point, and market — nothing here is a guarantee, just the process applied consistently. Nothing happens to your account before you’ve seen and approved the plan.